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14 August 2011

Micromax takes a jab at Apple with a cheeky ad


This has to be one of the most brazen advertising targeting the iPhone we have seen in the longest time (remember those cheap Chinese rip-off with iOS screenshots?). Micromax today released its “i (can afford this) Phone ad campaign that talks about its A70 Android phone, priced at Rs 7,999. Yeah, the features are just about okay (a 600 MHz Qualcomm Snapdragon processor, anyone?) but we have to take our hats off for creativity and sheer guts.
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